Born in Bilbao, Spain, in 1971, Sergio, has a degree in Economics from the University Complutense of Madrid, with specialization in international economics.

His postgrad education was completed at the University Politecnica of Madrid, where he obtained the titles of master’s in finance & accounting, and expert in Production & Quality Management. He is fluent in Spanish, English, Czech, Polish, and Bulgarian.

Sergio joined the ROCA GROUP back in 2001, since then he has held several positions in the GROUP in the areas of Sales, Finance, and General Management. As Managing Director, he has been responsible of South East Europe (Roca Bulgaria, Roca Romania, Roca Croatia), and until August 2024 of Laufen CZ.

He is a devoted family man, married and proud father of three daughters.