Born in Toronto, Canada, where she spent her early childhood. Susan Medeiros Cabeceiras grew up in the Azores, on the island of São Miguel with her parents. Later on, she studied in Lisbon, where she chose to live and work.

She has always been fascinated by Architecture and creating spaces environments. She finished her architecture degree, specializing in the area of industrial licensing, retail and services. Security Technician, Fire Safety expert, and with a Master in Commercial Management (Sales Management). Susan Cabeceiras started her own company “Konceptness” in 2009 and thus started her entrepreneurial path.

Since 2018, at the dawn of one of the first cannabis companies in Portugal, Konceptness has led the startup and implementation of the project. Since then Konceptness has supported 5 projects on various fronts.

Konceptness is a market leader in building consultancy for industry, with experience in residential, commercial, services, health and leisure buildings. The team has over 20 years of market experience in Architecture, Engineering and the Environment.