Isabel Roig has been the General Director of the BCD (Barcelona Design Centre) since 2000, an organization focused on economic and social value creation through design and its role in innovation and sustainable growth. Her previous professional experience has provided her with the insight required to set successful and innovative strategies at the Centre. In 2006, she founded Barcelona Design Week. She has been a member of the European Design Leadership Board appointed by the European Commission, and the Chairwoman of BEDA (Bureau of European Design Associations). Currently, she is a member of the Steering Committee of the World Design Weeks Network.